A woman after a positive visit to the dentist.

The Toothful Truth: Why Online Reviews Are Important To Dentists

Hey there, fellow floss fanatics and brush buffs! Since you’re here, you’re probably wondering: do dentists really need to worry about getting online reviews?

Spoiler: YES!

Reviews aren’t just for deciding which pizza joint delivers the cheesiest slices. Let’s sink our teeth into why online reviews are vital for a dental practice.

Prospective Patients Read Reviews

Picture this: You’re a prospective patient with a toothache and you’re looking for a new dentist. You come across Dr. Smile-o-matic’s Dental Wonderland. They claim to have the best dental care in town, but their reviews? Let’s just say their instruments shine brighter than their Google reviews. Are they going to get a new patient today? Probably not.

But do people really read reviews when looking for a dentist? Absolutely. In fact, that’s the first place many go after receiving a word of mouth recommendation. “Well… Carol says they’re good… let’s see what Google says.” 98% of people read online reviews when looking for a local business. This includes looking for a dentist!

Online Reviews Build Trust

Online reviews build trust. It’s easy to see why. Consider that you (and your competitors) can say whatever you like about your practice on your own website. The Internet police aren’t going to shut you down for saying you’re the best dentist in town. But reviews are user-generated content – real people talking about real experiences. It’s not hard to see why that builds a level of trust with prospective patients. When previous patients rave online about Dr. Chompalot’s gentle touch, it’s a good bet that new patients are in for a “fang”-tastic experience. Trust is the toothpaste that holds the whole dental relationship together!

Online reviews are the ultimate truth serum. Think about it—when was the last time someone felt the urge to write a glowing review of their dentist just for the fun of it? Probably never, unless they’re best friends with the dental hygienist’s pet hamster. Most reviews come from folks who’ve actually experienced the drill (pun intended). So, if a patient walks away from a dental practice with a thumbs up, you know they’ve got a legit reason to smile.

Get Patient Feedback and Polish Your Practice

While you certainly want to believe you’re on top of your game and everyone walks out smiling, that may not be the case. Prompting patients for reviews can help you uncover problems in your practice that you may not even know about! And, with our private feedback form, you can find out about the issue privately and address it before it becomes a public spectacle.

Make Your Marketing Mean More

When you’re trying to build your practice and bring in new patients, the best marketing isn’t going to be effective if you don’t have robust reviews. No one gets a postcard in the mail, for instance, and just books a dental appointment. They’re going to check you out! (Remember, 98% of people read reviews for local businesses.) Your reviews could mean the difference between a successful marketing campaign and setting your hard-earned money on fire.

So, there you have it! Online reviews shouldn’t just be another chore on your ever-expanding to-do list. They’re your office superheroes, working 24/7 to bring you in new patients. And we make it easy to collect them!

When you’re trying to build your practice and bring in new patients, the best marketing isn’t going to be effective if you don’t have robust reviews. No one gets a postcard in the mail, for instance, and just books a dental appointment. They’re going to check you out! (Remember, 98% of people read reviews for local businesses.) Your reviews could mean the difference between a successful marketing campaign and setting your hard-earned money on fire.

Conclusion

Dentists absolutely need to be concerned about online reviews. (Assuming that they’re trying to grow their practice.) 

Online reviews shouldn’t just be another chore on your ever-expanding to-do list. They’re your office superheroes, working 24/7 to bring you in new patients. And we make it easy to collect them!

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